A young and upcoming training and conditioning coach, Kanchana Paromita has a definite point of view on training. She is part of a fitness training organisation in the offline world, with a growing stream of students.
To benefit her students, as well as to reach a new audience, she decided to take up blogging and asked us to set up an online system for her that she could manage by way of content and editing. We set up a content management system (CMS) for her to write her blog posts, invite comments, respond to them, etc. The blog posts use categories and tags extensively for maximising search results.
We also allowed for Facebook comments to be integrated into her site, since most of her followers came from there. We also enabled her fans to follow on her Instagram if they chose to. It is quite a lively site, even though in a niche category.