Gingertail.in is a feature-rich site based on an elaborate content management system.
It has articles and tips and contests on the one hand as also crowd-sourced content on the other. Visitors (pet lovers) send in their pets’ photos and write-ups. Experts in animal hygiene, fashion and care write posts in their area of expertise. There is a corner for lost and abandoned pets in various cities as also lost pets that have been found. There are listings of various animal services – vets, clinics, ambulance services – in different cities. The site is a blessing for pet owners for all the information and assistance it provides. It is by nature a complex site with different authors, users, subscribers all playing interactive roles and overlapping behaviours. It is fully responsive and is necessarily integrated at every turn to social media platforms.