A young entrepreneur’s dream child is Varnuyathe, a fashion brand with an ethnic outlook. They wanted a site that would showcase their clothes range covering various categories like sarees, embroidered, formal wear, children’s, etc.
The visuals were to be mix of garment close-ups to show off their quality and texture as well as models wearing the clothes. All photographs were provided by them. We had to scale them and make them usable in a ‘fast’ way so that the web experience for the customer will be immediate and enjoyable – she wouldn’t have to wait forever for the images to display!
Plans are on for a blog to be included, once the subject matter is finalised. (The blog has been built already and is ‘hidden’ behind the scenes.) While the client still uses Facebook for new announcements of products and events, each of the posts is linked to the website for a more leisurely browsing experience.
The use of earthy colours, pleasing type fonts and well spaced product boxes add to an exclusive-designer and premium feel. A contact form is provided for clients/suppliers to get in touch. Since the site is linked to Google Analytics we can tell that the hits to the site are increasing by the week.