Cholayil, the house of Medimix brands of soap and facewash, is also the name behind other brands like Cuticura talc and Krishna Tulasi soap. As a leading manufacturer of India’s popular Ayurvedic brand Medimix, Cholayil wanted to showcase not only its leading product, its variants (Medimix Glycerine, Medimix Sandal, etc.) and all its other brands, but also to popularise the ancient science of Ayurveda itself.
The website had to be informative, modern and instructive about herbs and best practices. It had to have an archive of its major communications (on television) over the decades for historic value and for the continued viewing pleasure they can provide to the consumers. The website needed to have an interactive section to help women choose specific products from its range for their specific needs. Plus a section for those who wished to work at the company.
In addition to all those requirements (all of which were met), the website also had to be attractive and informative to a secondary audience by way of corporates who could turn out to be business associates/brand partners one day. Their information needs from the website were obviously very different from those of regular consumers looking for skin solutions!
The final website created by Mumbai Code, from the wireframe stage itself, was built to serve these multiple needs that a modern corporate today has. With an easy and welcoming design, a menu no more than two levels deep, the website caters to its audiences with minimum fuss. Their contact form is extremely now with daily queries from associates, potential employees, foreign businesses interested in Ayurveda and of course, the women of India. With a clearly laid plan and approach, the complex, information-rich website was even completed in six weeks’ time.